The rise of digital platforms is transforming industries and economic structures in Thailand. A recent seminar, “Redefining Growth: Transforming Thailand with the Platform Economy,” gathered professionals from academia, government, and business to discuss this shift. Hosted by the Thailand Development Research Institute (TDRI), the discussion examined the impact of platform-based businesses on jobs, innovation, and economic expansion.
Digital Platforms Boost Thailand’s Economy
Grab’s role in Thailand’s economy was a key focus. Research by Dr. Nonarit Bisonyabut from TDRI highlighted that Grab’s services—including transportation, food delivery, and parcel logistics—generate THB 179 billion annually. This accounts for 1% of the country’s GDP and supports over 280,000 jobs, contributing THB 24 billion in household income.
Dr. Nonarit pointed out that Grab’s network benefits multiple industries, from tourism and automotive to energy, telecom, finance, and retail. The company’s presence extends beyond direct employment, fueling economic activity across various sectors.
Gig Work and Workforce Adaptation
The rapid growth of gig work, driven by artificial intelligence and digital platforms, is changing employment dynamics. Dr. Danuvas Sagarik from NIDA’s Graduate School of Public Administration addressed the opportunities and risks of this shift.
He emphasized that Thailand must adapt to these changes in line with global trends. Without proper education, policy updates, and corporate involvement, the country risks falling behind. Studies predict the creation of 170 million new roles globally, but 92 million existing jobs will disappear, largely shifting to platform-based work. Dr. Danuvas questioned whether Thailand is prepared for this evolving labor market.
Shaping Policies for Platform Workers
NIDA’s research identified four key factors—Platform, People, Partner, and Public Sector—as essential to regulating the gig economy. Dr. Danuvas introduced a policy model focused on open-market competition while ensuring government-backed social security for platform workers. Striking this balance is necessary for sustainable long-term growth.
Balancing Regulation and Innovation
Regulation is another critical factor in the platform economy. Supachok Jantarapatin from the Electronic Transactions Development Agency (ETDA) stressed the importance of policies that protect users while allowing businesses to innovate.
He highlighted the need for fair and transparent regulations that support both major enterprises and local startups aiming for international expansion. Rather than imposing strict controls, the goal is to create a thriving digital ecosystem that benefits all stakeholders, including platforms, workers, and businesses.
As Thailand’s digital economy continues evolving, collaboration between policymakers, businesses, and academia remains crucial to ensuring competitiveness, fair regulations, and a prepared workforce.
