A recent Kantar report shows that 80% of Thai consumers value engaging shopping experiences more than products, emphasising the growing role of digital transformation in retail. This trend underscores the need for data-driven solutions and advanced technology to better meet evolving customer expectations.
To address these changes, CP AXTRA Public Company Limited, the operator behind the “Makro-Lotus’s” brands, introduced FRESH FORWARD. The event brought together top marketers and leading brands to explore new trends in wholesale and retail. It focused on Shopper Media and Retail Media, both powered by data and technology.
A key discussion revolved around creating a seamless omnichannel experience that integrates online and offline shopping. This strategy spans Makro and Lotus’s stores, apps, websites, and social media platforms. It strengthens CP Axtra’s position as Thailand’s leading grocery e-commerce platform, serving over 22 million customers.
AI-powered hyper-personalisation was a major highlight. This technology allows brands to study customer behaviour, deliver real-time targeted advertisements, and track performance instantly, helping consumers make informed purchase decisions.
Industry leaders such as ThaiNamthip and Unilever, along with global agencies like Kantar, EGG Digital, Mindshare, and Publicis Media, provided insights into shifting consumer behaviour in the digital age.
FRESH FORWARD also showcased the impact of Retail Tech. By collaborating with technology specialists, marketers can use data to anticipate consumer needs, adapt to market shifts, and enhance the overall retail experience.
