Thailand’s e-commerce market is on a rapid rise, with projections indicating it will hit 750 billion baht by 2025. SMS marketing is proving to be a game-changer, helping businesses connect with customers instantly and drive higher engagement.
With e-commerce growing at an unprecedented pace, SMS marketing has become a crucial tool for businesses. Reports predict that by 2025, the industry’s value will climb to 750 billion baht, according to the Electronic Transactions Development Agency (ETDA).
Data from a 2024 DataReportal study highlights SMS marketing’s effectiveness, showing an impressive 98% open rate within the first three minutes of message delivery. This instant engagement makes it one of the most impactful communication channels for businesses.
Beyond instant messaging, Thailand’s digital economy is expanding by 20% annually. The National Economic and Social Development Council (NESDC) estimates that mobile commerce will dominate, accounting for 74% of all online transactions within the next decade.
SMS2PRO: Transforming E-commerce Marketing
As online sales continue to grow, businesses are turning to platforms like SMS2PRO to improve customer interactions and boost conversions. “SMS marketing is the future of business communication. With AI-driven technology, companies can scale rapidly,” said Sakolwit Mungkhampha, Managing Director of SMS2PRO.
With increasing mobile penetration across both urban and rural areas, companies leveraging SMS campaigns can reach a broader audience efficiently. “We’ve achieved 90% mobile penetration, presenting endless opportunities for businesses to connect with customers,” Mungkhampha added.
As Thailand’s e-commerce sector continues its upward momentum, SMS marketing remains a key driver of business success.
