Thai Beverage Public Company Limited (ThaiBev) reinforced its commitment to sustainable growth at FTI EXPO 2025, introducing innovative water conservation strategies, eco-conscious initiatives, and cutting-edge beverage developments.
Guided by its “Enabling Sustainable Growth” vision, ThaiBev integrates environmental responsibility, social contributions, and strong governance into its business. Its focus areas include sustainable water management, health-oriented beverage innovation, education and sports promotion, and cultural preservation, all aimed at enhancing community well-being.
Advancing Industry with PASSION 2030
As a leading beverage and food company in ASEAN, ThaiBev drives industrial growth through its PASSION 2030 strategy. This initiative expands product innovation onto the global stage and strengthens international distribution networks. ThaiBev featured its latest advancements at FTI EXPO 2025, the premier innovation and technology event of the year. Hosted by the Federation of Thai Industries (FTI) under the theme “Empowering Thai Industry, Elevating Thailand’s Future,” the exhibition connected entrepreneurs and business leaders with emerging technologies and international partnerships.
Prime Minister Paetongtarn Shinawatra presided over the event’s opening ceremony, accompanied by cabinet ministers. The ThaiBev exhibition received visits from key figures, including FTI Chairman Kriengkrai Thiennukul, ThaiBev President and COO Kosit Suksingha, and senior executives Sopon Racharaksa, Asi Tansathit, Orathai Poonsup, Patrick Horatanachai, Virat Meksamphan, Pawinee Chaisit, and Namfon Angsutharangsri.
ThaiBev’s Exhibition Highlights
ThaiBev’s booth offered an immersive experience focused on water and forest ecosystems. The company aims to replenish 100% of the water used in beverage production back to nature and local communities by 2040. This commitment is backed by a partnership with the Mae Fah Luang Foundation, which helps protect over 100,000 rai of community forests that contribute to water retention and flood prevention. ThaiBev has also earned recognition from the Science Based Targets initiative (SBTi) for its goal to achieve net-zero greenhouse gas emissions by 2050.
Key Zones at ThaiBev’s Booth
- Global Footprint: Displaying ThaiBev’s extensive presence in the beverage industry across 90 countries, supported by 30 distilleries, 30 breweries, and 31 non-alcoholic beverage factories.
- Water Replenishment: Featuring touch-screen displays showcasing wetland restoration, community water management projects with the Hydro Informatics Institute (HII), and 33 clean water initiatives across 11 provinces, as well as projects in Myanmar and Vietnam.
- Quality of Life: Highlighting community-driven initiatives such as the River Festival, waste management programs like “Collect and Recycle,” and marine resource restoration efforts.
- Smart Factory: Demonstrating automated storage and retrieval systems (ASRS) that enhance logistics efficiency in Malaysia and Thailand.
- Energy Management: Showcasing renewable energy solutions, including biogas production, biomass fuel, and solar panel installations on factory rooftops and water surfaces.
- NAB Innovation: Presenting sustainable beverage solutions, such as 100% recycled plastic (rPET) bottles for Est Cola and attached caps for Oishi Green Tea and Crystal drinking water to minimize plastic waste.
- Product Showcase: Featuring a diverse range of products, including non-alcoholic beverages and food brands from F&N, Sabeco, and Grand Royal. The spirits division introduced the PRAKAAN Tribura Series, representing Thai craftsmanship and international standards.
Engaging Activities and Future-Ready Industry
Visitors participated in interactive experiences that promoted sustainable water management awareness. Social media contests encouraged attendees to share their experiences using the hashtags #ThaiBev and #AlwaysWithYou.
FTI EXPO 2025 serves as a hub for knowledge exchange, new business opportunities, and digital transformation in Thailand’s industrial sector. ThaiBev’s involvement underscores its role in sustainability, innovation, and industry leadership.
Visit ThaiBev at FTI EXPO 2025
FTI EXPO 2025 runs until 15 February from 10:00 AM to 7:00 PM at Queen Sirikit National Convention Centre, Hall 5, Booth A2.
For more information, visit www.thaibev.com or follow ThaiBev on social media:
- YouTube: http://www.youtube.com/@Thaibeverge
- Instagram: http://www.instagram.com/thaibeverage
- LinkedIn: http://th.linkedin.com/company/thai-beverage-plc