Chulalongkorn Business School (CBS) is preparing to guide business leaders through evolving challenges with its seminar, CBS: Boost Your Business Wisdom, taking place on February 10, 2025. Experts from various fields will share insights on sustainability, digital transformation, and strategic growth to help companies stay competitive.
Professor Dr. Wilert Puriwat, President of Chulalongkorn University, highlights the need for businesses to go beyond traditional sustainability models. He introduces Regenerative Marketing, a concept focused on rebuilding resources while delivering long-term benefits for businesses, communities, and the environment.
“Companies must create real value for all stakeholders. Success is no longer just about expansion but also about building sustainable and meaningful brand experiences,” says Professor Dr. Wilert.
CBS Dean, Associate Professor Dr. Tartat Mokkhamakkul, adds that businesses need relevant strategies to navigate ongoing global changes. The seminar will focus on sustainability, emerging technology, and market adaptation, offering practical tools for maintaining a competitive advantage.
Key Discussions Covering Five Business Areas
Marketing: Regenerative Marketing and Value Creation
Companies must adapt to consumer demand for ethical and sustainable business practices. This session explores how regenerative approaches can unlock new opportunities and ensure long-term success.
Commerce: Global Trends and Business Strategies
Experts will discuss major global trends such as ESG (Environmental, Social, and Governance), regional economic shifts, and the role of technology in business sustainability. Companies will gain strategic insights to align with these trends for resilience and growth.
Accountancy: ESG and SDG Reporting Beyond Financial Figures
With sustainability reporting becoming essential, businesses must integrate ESG and SDG (Sustainable Development Goals) metrics into financial reporting. The session will examine how these frameworks influence investor confidence and decision-making.
Banking & Finance: Digital Economy and Sustainability
As digital transformation accelerates, businesses must balance technological advancements with ethical considerations. This discussion will cover areas like energy efficiency, labour rights, and financial security, ensuring that progress aligns with sustainability goals.
Statistics: Balancing Innovation with Sustainability in the Digital Age
AI, blockchain, and digital advancements present new challenges, including high energy consumption and e-waste. This session will explore how Thailand 4.0 and the Bio-Circular-Green (BCG) Economy can support responsible digital growth.
Preparing Businesses for the Future
The seminar, hosted at Chulalongkorn Business Cinema in Jaiyossompati Building 1, aims to equip companies with forward-thinking strategies to thrive in an ever-changing market.
For more details, visit www.cbs.chula.ac.th or contact the CBS office.
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