Chulalongkorn Business School is preparing to equip business leaders with forward-thinking strategies at its upcoming seminar, “CBS: Boost Your Business Wisdom.” The event will take place on February 10, 2025, bringing together industry experts, academics, and corporate professionals to share insights on navigating evolving market conditions.
Professor Dr. Wilert Puriwat, President of Chulalongkorn University, highlights the importance of shifting beyond traditional sustainability practices. He introduces Regenerative Marketing, a model that focuses on restoring resources while creating long-term value for businesses and society.
“Companies must build meaningful brands that contribute positively to all stakeholders. Growth alone is not enough—businesses need to foster sustainability and equity,” says Professor Wilert.
Associate Professor Dr. Tartat Mokkhamakkul, Dean of Chulalongkorn Business School, stresses the need for businesses to adapt to global changes. The seminar will cover sustainability, technology, and business strategies tailored for the digital landscape. Attendees will gain new perspectives on using innovation to stay competitive in a rapidly evolving environment.
Key Business Sessions
Marketing:
Regenerative Marketing for Sustainable Growth
Businesses will explore how regenerative strategies address consumer expectations for ethical and sustainable practices. This approach fosters long-term competitiveness by focusing on environmental and social responsibility.
Commerce: Global Trends Reshaping Thai Businesses
This session will examine major trends like ESG (Environmental, Social, and Governance), regional economic shifts, and technology’s role in business sustainability. Thai companies will gain insights into adapting to these changes.
Accountancy: Integrating ESG and SDG Metrics
As non-financial reporting gains importance, businesses must align financial and sustainability metrics. This discussion will focus on how ESG and SDG (Sustainable Development Goals) reporting influences decision-making and investor confidence.
Banking and Finance: Digital Transformation and Ethical Business Practices
Speakers will discuss how businesses can balance digital innovation with ethical responsibilities, covering areas like energy efficiency, labour protection, and anti-money laundering.
Statistics: Sustainable Technology and the Digital Economy
The expansion of AI, blockchain, and digital tools brings both opportunities and challenges. This session will examine sustainability concerns such as energy consumption and electronic waste while exploring solutions like Thailand 4.0 and the Bio-Circular-Green (BCG) Economy.
Preparing Businesses for the Future
The seminar will provide actionable insights and practical knowledge, helping companies develop effective strategies for long-term success. The event will be held at Chulalongkorn Business Cinema, Jaiyossompati Building 1.
For details, visit www.cbs.chula.ac.th or contact the Chulalongkorn Business School office.
