Thailand’s Ministry of Culture has welcomed a new sneaker design by Nike inspired by som tam, calling it a sign of the country’s growing cultural influence on the global stage. …
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thai soft power
Daily NewsTourism & Hospitality
TAT Launches ‘Be My Guest’ Campaign to Spotlight Thai Soft Power on Global Stage
by ZOSMA
by ZOSMA
The Tourism Authority of Thailand (TAT) is set to launch the international Be My Guest campaign as part of the government’s flagship Amazing Thailand Grand Tourism and Sports Year 2025. …